A recent New York Times article discusses a growing trend: brick and mortar retail stores that are heavily supported by online sales. The article highlights small businesses that successfully define a niche and market with a specific customer in mind. Jill Wenger, an entrepreneur highlighted in the article, eloquently captures this logic: “Nordstrom’s or Barneys is more about quantity, buying deep into lines. What I can provide is an edited point of view and something a little directional. My overhead is not as high, so I can buy pieces that aren’t for everyone.”
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