Brand Profile: Fetcher Bay

Posted on Mar 22, 2016

About Fetcher Bay

Retail Project RI’s fourth brand, Fetcher Bay, takes an adventurous approach to the the multi-billion dollar pet products industry. This online store serves as inspirational resource for active individuals and families who want to include their dogs in all their life adventures! Fetcher Bay’s rugged outdoor dog gear spans six categories:

Brand Concept

The creation of Fetcher Bay has its roots in the Retail Project RI’s very first brand, Felix Chien. Fetcher Bay was originally suggested as a competing idea to Felix Chien during the original brand creation process in 2012. As the Retail Project RI’s experience grew in the pet industry, Fetcher Bay was reintroduced to the development process. In finalizing the brand, the team relied on four brand words that represented the Fetcher Bay lifestyle: Rugged, Serious Play, Togetherness, and Outdoorsy. Fetcher Bay aims to help dog owners take on life’s adventures with their canine companion by their side. Our products help create lasting memories of our customer’s greatest journeys!

Learn More

Casual Barn Dog Coat
Hound Lounge Dog Tent
Leather and Rope Collar and Leash Set
Outward Hound Dog Backpack
Rocky Mountain National Park Dog Bed
Trail Tracker High Top Dog Boots
Fetcher Bay Logo