Retail Project RI’s fourth brand, Fetcher Bay, takes an adventurous approach to the the multi-billion dollar pet products industry. This online store serves as inspirational resource for active individuals and families who want to include their dogs in all their life adventures! Fetcher Bay’s rugged outdoor dog gear spans six categories:
The creation of Fetcher Bay has its roots in the Retail Project RI’s very first brand, Felix Chien. Fetcher Bay was originally suggested as a competing idea to Felix Chien during the original brand creation process in 2012. As the Retail Project RI’s experience grew in the pet industry, Fetcher Bay was reintroduced to the development process. In finalizing the brand, the team relied on four brand words that represented the Fetcher Bay lifestyle: Rugged, Serious Play, Togetherness, and Outdoorsy. Fetcher Bay aims to help dog owners take on life’s adventures with their canine companion by their side. Our products help create lasting memories of our customer’s greatest journeys!
