Brand Profile: Felix Chien

Posted on Mar 28, 2014

About Felix Chien

Retail Project RI’s first brand, Felix Chien, caters to a specific niche within the multi-billion dollar pet products industry. The online store features sophisticated designer dog accessories to show off both pet and owner’s style and personality! Felix Chien’s fashion-forward, well-crafted designs span six categories:

Brand Concept

In developing the brand, the team relied on four brand words that epitomize the Felix Chien lifestyle: Joie de Vivre, Considered,  Personality, and Sophisticated. Felix Chien caters to a customer who appreciates beautifully designed pet products that complement his or her own carefully-crafted style. Our products help people find joy in everyday moments, and live each day to the fullest!

Learn More

Blue Gingham Dog Bow Tie Collar
Black And White Geometric Leash
Fossil Artisan Double Feeder
Joey High Back Bed
Nat Champagne Carrier
Origami Plum Lounge Dog Bed
Westerly Trench Coat
Driftwood Crate Cover