Retail Project RI’s first brand, Felix Chien, caters to a specific niche within the multi-billion dollar pet products industry. The online store features sophisticated designer dog accessories to show off both pet and owner’s style and personality! Felix Chien’s fashion-forward, well-crafted designs span six categories:
In developing the brand, the team relied on four brand words that epitomize the Felix Chien lifestyle: Joie de Vivre, Considered, Personality, and Sophisticated. Felix Chien caters to a customer who appreciates beautifully designed pet products that complement his or her own carefully-crafted style. Our products help people find joy in everyday moments, and live each day to the fullest!
